LUJU INC is Pioneering Oriented Strand Board in China

LUJU INC is Pioneering Oriented Strand Board in China

Located in Linyi City, Shandong Province, LUJU INC. is a manufacturer and distributor of Oriented Strand Board (OSB). At present, the company has its own registered trademark Luju “China Core” (CC^®).

Luju OSB has a sound sales network and stable market base at home and abroad.

Development history of LUJU INC oriented strand board (OSB)

Oriented Strand Board (OSB), hereinafter referred to as OSB, is a new type of high-strength wood particleboard. Because of its high flexural strength, small water-absorbing expansion coefficient, good stability, strong screw-holding force, low glue consumption, moderate price, wide source of raw materials and other characteristics, so that it is used as building materials is plywood, ordinary particleboard, fiberboard and so on is incomparable, at the same time, the product presents quite significant market competitiveness. In Europe and North America, OSB replaces plywood and ordinary particle board in a large number of construction and other fields, and has been developed rapidly with its excellent performance and suitable price.

Luju company in line with the concept of developing new products and new markets, from the end of 2005 began to pay attention to the OSB market, and this industry to carry out an in-depth understanding and study, but also through the network of domestic and international markets to promote the product. 2006 early, Luju company and the U.S. LCON company together with the Chinese OSB exported to the Ukraine, the export volume of more than 8 containers per month, which is the first case of the country. This is the first case in China.

At the same time, the company is also actively exploring the domestic market, such as a southern company in Shenzhen with OSB production fairway boards and so on. These domestic and foreign market information more shadow Luju company to OSB research and investment, and opened up the Luju company and OSB products side by side with the journey.

Of course, the company also encountered some difficulties in the process of development, the domestic factories produce OSB water performance is not good, the raw material is limited, these factors seriously constrain the further development of domestic and foreign business. So Luju company in the total and research on the basis of experience in the production of panels, at the end of 2006 invested in the construction of a small pilot production line (Jinchao timber), the production of their own OSB, and in the 2007 Canton Fair by the Central Asian countries of the customers all underwritten. With the accumulation of production experience and sales experience, under the active efforts of the company's front-line staff, the company's export sales of OSB has been in the forefront of the country, and the annual export volume is far ahead of other domestic companies.

SMART OSB

In 2008, the company began to explore the sales of imported OSB, and since 2011, it has imported and sold OSB from KRONOSPAN in Europe, and at the same time, it has become the agent of KRONOSPAN OSB in China. At present, the company has really formed a pattern of LUJU, has been recognized by domestic and foreign decorative decoration, wood frame house construction, furniture manufacturing, high-grade packaging and other industries.

Luju company play a mobile and flexible sales strategy, study the needs of foreign markets, the company produces low-cost products to meet the use of some foreign countries, the products are even exported to Romania and Spain. However, due to the impact of the international environment, since 2014, the number of product production and export orders decreased, but I believe that in the future, with the warming of foreign trade, the world economic recovery, self-produced OSB will still play its own advantages Ji have a place in the world market.

Luju company after continuous research and development, successfully developed a patent certificate of the exterior wall decorative panels Smart OSB, up to now is the only company in China can mass production of these products. At the same time in 2023 to obtain JAS-3 and JAS-4 certification, and is currently China's only company with JAS-3 certification, the products are exported to Japan.

Jas-3 OSB

OSB market status

OSB development in China for many years, still not much color, then this product is in the end a chicken rib or meat and potatoes. Caused by the product is not suitable for the reasons are manifold, from the point of view of the use of analysis, there are mainly the following aspects of the problem.

First, raw materials: in Europe and the United States, used to do directional chipboard small diameter material is all pine, but the domestic can only use poplar to produce, which is the most essential difference, and poplar in the country is a sought-after materials, plywood, ordinary particleboard, density boards, blockboards, and papermaking industry competing to use the raw materials, OSB industry is not large-scale, but to compete for food.

Second, people's preferences: Europe and the United States like to live in a wooden house, most of the chinese people live in cement and steel buildings, and decoration market can fully recognize the benefits of OSB customers are very few, OSB market has not been the mainstream.

Third, the cost: packaging materials in Europe and the United States are mostly OSB, the cost for our country is too high, can use 3mm thick plywood, not 6mm OSB, which is determined by the packaging market.

Fourth, the use of habit: Chinese people are used to plywood, bamboo plywood and other production of cement templates, the Chinese people will be bamboo plywood and other bamboo plywood as a vehicle and boat materials.

Maybe someone will say, OSB can enter the above field, only need to change the use of habit. In fact, this is only half right, inertia is important, but the cost is the ultimate deciding factor.

leader brand Rigid wrap OSB

Prospect of OSB

In China, OSB has formed a large volume of production and sales, the main reason is that the current energy consumption per unit volume of plywood products, personnel wages, lower than the corresponding value of OSB. With the rising cost of labor and energy in China, the advantages of OSB will gradually appear. When these quantitative changes in costs accumulated to a certain extent will cause qualitative changes, thus promoting OSB ultimately more than plywood.

With the increasing recognition of OSB in China, OSB will have more space for development in various fields, and we should focus on the following aspects in the coming period.

First, the real embodiment of OSB's natural ecological environmentally friendly superior performance, instead of ordinary panels, expanding the application of the decoration market.

Second, instead of joinery boards, melamine paper is pasted on the surface after treatment and used for decoration. Successful marketing of this product will occupy half of the melamine laminated boards (eco-boards).

Thirdly, it is used to produce new type of building templates.

Fourthly, it is used in the construction of domestic wooden structure houses. China has a large number of people and little land, and there are great differences in people's living standards, consumption concepts, architectural styles and other aspects compared with foreign countries. The construction of OSB small houses in China can only be used as a medium- and long-term goal. With the continuous improvement of the living standard of the Chinese people and the rising quality of the demand for life in vacation and tourism, there exists a great potential for the development of OSB in the field of tourist resorts and wooden structures.

The development of a new product is determined by a variety of factors. It is believed that with the development of China's economy and the continuous change of people's life style as well as the improvement of all the relevant standards and supporting policies on OSB, OSB will surely get its due position in China. It can be foreseen that in the near future, OSB will become a vigorous oddball in the field of China's wood-based panel application.